This is our first release post- our launch, so happy to be sharing this with all those that are following along as we build out Trophy into the most flexible and accessible gamification platform there is!
All of us want customers on our platforms. However, a sign-up is very different from an engaged user who keeps returning and finding value over time.
Creating the right user experience, without being too intrusive, spammy, or in your face , can significantly improve engagement, increase conversions, and reduce churn. In my experience, a platform s success is defined far more by its active users than by the total number of people who have ever signed up.
Below are a few approaches I ve seen work well, along with some that haven t been as effective.
