Brite gamerin

While building our free invoicing tool, we noticed a huge drop-off whenever users faced complex auth flows or unexpected paywalls.

In your experience, what hurts conversion rates the most:

1. Too many form fields

@adamwathan has announced that Tailwind Labs is joining Shopify:

Tailwind is a [very important part] of the stack at Shopify, and they're invested in making sure it's actively maintained and continues to improve and adapt for how the ways we build are changing.