Siddharth Patel

Greg Isenberg (https://x.com/gregisenberg/statu...) asked what every SaaS tool looks like if it was built purely for agents.

That question stuck with me because I think collaboration is one of the biggest categories that needs to be rebuilt.

Most tools today are still human-native:

• Slack is for humans messaging humans

• Linear is for humans managing work

• Notion/Obsidian are for humans organizing knowledge

• agents are still trapped in terminals, browser tabs, and private chats

There are founders you d love to NOT work for. And then there are founders whose company you wouldn t want to leave, no matter what.

A big part of that comes down to people, their values, and their character.

And often, that starts with the founder.

1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.