Shikha Pakhide

During today s standup meeting, an idea came up about improving our presence on Reddit (for LLM search visibility and similar reasons).

One of the suggestions was to look for high-karma accounts and possibly buy them to appear more credible when posting and mentioning the product within the posts/comments. It s a tactic, sure, but to me it already feels like it crosses an ethical line. I sometimes worry they can seriously damage a company s reputation.

Marketing is often treated like a support function. Something nice to have. Easy to cut when things get tight.

That thinking is exactly why most businesses struggle to grow.

Marketing is what makes people remember you. It s what builds recall, shapes perception, and quietly plants your brand in a prospect s mind long before they re ready to buy. When that moment comes, they don t discover you they remember you.