Shannon Stafford's profile on Product Hunt

About

I am an innovative executive professional who possesses the expertise to cultivate and nurture strong relationships and streamline business systems and platforms. Bringing forth 25 years of excellence in providing exceptional support to executive teams, company owners and their support staff. I demonstrate superior interpersonal, written and verbal communication skills and lead by influencing clear and concise effectual communication for more than 150 employees company-wide.

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Tastemaker

Gone streaking

Forums

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4h ago

Our win-back emails were discounting regular shoppers, not lost ones.

We tracked 35,000 active and inactive customer accounts across a 14-month period.

Users redeeming win-back discount codes who were already active: 64%

Truly churned users who opened emails after 60 days: less than 5%

Median days between replenishment purchases for loyal customers: 42

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5h ago

61% of our users have never seen our product on a fast connection.

We logged connection speed metadata across 2.1 million sessions over 60 days.

Under 5 Mbps: 24%
5 20 Mbps: 37%
20 100 Mbps: 28%
Over 100 Mbps: 11%

61% of sessions were under 20 Mbps. Our median asset payload per page was 4.2 MB. On a fast connection that was invisible. On a 5 Mbps connection it was 7 seconds of loading. Our office had gigabit fiber. Our users had hotel wifi, mobile hotspots, and shared connections in buildings with too many people and not enough bandwidth.

We built a low-bandwidth mode that loaded a text-first version with images on demand. Median payload dropped to 480 KB. Session length in the under-5-Mbps group rose 34%, and bounce rate in that group dropped from 51% to 28%.

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1d ago

89% of our push notifications were muted or ignored within 48 hours.

A few months ago, we decided to track what actually happens after we send an automated notification. We ran the numbers on half a million pushes across our mobile app over 60 days, fully expecting to see high engagement numbers.

The data was a harsh reality check:

71% were swiped away without even being opened.
18% of users completely disabled app notifications immediately after getting a push.
4.2% actually opened the app and took an action.
#1 cause of uninstalls & muted permissions: "We miss you!" re-engagement blasts (over 60% of people opted out right after seeing one).

We had spent weeks setting up these fancy notification triggers to "boost active user metrics." In our heads, we were staying top-of-mind. In reality, we were just being annoying. We turned our product into spam, and our users reacted the only logical way they could: they shut us up.