About
I join companies when there's no playbook and the numbers are small enough to feel personal. My job is figuring out what actually makes people show up, come back, and tell a friend, usually by running a lot of small experiments and being honest about which ones flopped. The trap in growth is chasing the metric instead of the reason behind it. I've watched teams pump a number until it stopped meaning anything. I'd rather find one real reason someone loves a product and pour fuel on that than optimize ten things nobody feels.
