4d ago
Not every prospect asking questions is actually close to buying.
One pattern we ve started paying more attention to:
Interested prospects often ask:
What other features do you have?
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5d ago
One thing we ve learned from talking with businesses is that having a problem doesn t necessarily mean someone is ready to change.
A team might know its current workflow is slow or frustrating and still continue using it because it s familiar.
The more useful question for us became:
What changed recently that made solving this problem important now?
6d ago
Something we ve been learning in B2B:
Having a painful problem doesn t automatically mean someone is ready to buy a solution.
A team might complain about spreadsheets, manual attendance, messy reporting, or repetitive admin work and still keep doing it the same way.
Why?
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