1mo ago
One thing we ve been learning while building B2B software is that customer feedback can be surprisingly difficult to interpret.
A customer asks for a feature, explains exactly why they need it, and it feels obvious that we should build it.
But then you start asking:
How many other customers have this problem?
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2mo ago
Not every prospect asking questions is actually close to buying.
One pattern we ve started paying more attention to:
Interested prospects often ask:
What other features do you have?
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One thing we ve learned from talking with businesses is that having a problem doesn t necessarily mean someone is ready to change.
A team might know its current workflow is slow or frustrating and still continue using it because it s familiar.
The more useful question for us became:
What changed recently that made solving this problem important now?
