Getting approved by Apple takes a month for me because they keep rejecting it with the reason "Feels too much like Launchpad," but then I ve finally got approved, and LaunchMe was released on 1st November.

Early time that impacted release
While I worked on LaunchMe I posted about it on Threads, Reddit, TikTok and YouTube. In first month of sharing process i've got about 1-1.5M views combined and after opened TestFlight testing i've got 2150 submissions to test the app. But because of TestFlight bug only 50% was successfully installed, and other half was asked for code by TestFlight even it was Public Invite. Anyway I've got a lot of early users who helped me a lot with finding bugs and improvements of LaunchMe.
Result of firs 2 weeks after release (no marketing yet, only my community and search on AppStore)
- 1180 app downloads with 38% Conversion Rate from viewed product page
- 92 sales for $767
- #143 in top Utilities USA AppStore, #59 in Thailand (I was there about week)
I think result is so good and I proud of it because Conversion Rate is pretty high for this category and its about 7-8%.
Now im working on marketing and some updates to improve product.
Thanks for reading!

LaunchMe is a macOS 26 Tahoe app launcher.
While Apple removed Launchpad from new OS, LaunchMe bring back same experience and a lot of customization features such as:
Features

• Widgets: Photo (JPG, PNG), GIF, Calendar. (Supports transparent background)

• New Widgets soon: Text, Time, Animation, Countdown, Music. More settings

• Page with Categories

• Custom layout - place icons anywhere in grid like on iPad or Iphone

• Switch between themes - Liquid Glass and Flat design themes

• Dynamic Wallpaper with support of system Light / Dark themes

• Live wallpaper (MP4, MOV, AVI, MKV)

• Add any folders from your computer for fast navigation to your files

• Customize folders (files) with colors, icons, images

• Hide app titiles

• Change icons size

• Set custom key shortcut to invoke LaunchMe

• Hide apps you don t need

• Turn on / off blur effect for custom wallpaper (Looks great with contrast Live Wallpaper)

• Clear Colored icons (Designed by LaunchMe for most of popular apps with Liquid Glass or transparent background and colored icons that automatically adapt to system dark/light.

• Custom icons - set your PNG, JPG as icon for any app with Glass or transparent background
  

  

I've noticed that more and more founders are building their personal brand and prioritising it over building their company's brand (the company account then just reposts the founder's thoughts).

I notice this especially with solo founders.