Changmin

Your point #5 (avoid shortcuts) is the one I see most under-emphasized in launch advice. Community-building takes months, but most founders try to hack their way through in days. I'm prepping a PH launch ~2 weeks out — the hardest part has been finding the line between "being present" and "being self-promotional". PH actually rejected my first attempt at a forum thread yesterday for being too...

Both, in my case — and I think the combination is what made it stick. The trigger was my mom's medicine cabinet. She was taking 7 supplements (a mix of Korean brands and stuff I'd bought her from iHerb), and three had overlapping zinc, two had absorption conflicts. That's the "own problem" angle — I needed this for someone in my own family. But what made it a viable product (vs. a one-time...