I recently launched my first wellness app, Momentia, a mindful journaling app designed to help people check in with their moods quickly. It s been a rewarding (and humbling) experience, and I wanted to share a few lessons that might help other makers in this space:
Simplicity wins. People don t want a complicated system when it comes to journaling or mental wellness. Small, consistent actions matter more. I discovered this both in my own wellness journey and from early test users.
Community > marketing spend. The most valuable traction so far has come from engaging with communities like this one, not ads.
Your own habits matter. I ve found myself becoming the best test user using the app daily gave me insights I d never get from wireframes or specs.
Feedback is gold. Early testers and even casual users often highlight things I would ve missed as a builder. Just the other day, an early adopter gave me unsolicited feedback in a casual conversation and it turned out to be incredibly valuable.
Launching something in the wellness space has reminded me how important it is to keep things human and approachable. Momentia started as an idea to help me, and I can only hope it helps others, too.
