Samra Habib

Road to 1,000,000 Votap users - Day 80 | Current: 1467
50% of people who click through to our App Store page install the app.
70% complete registration, including phone verification and profile setup
23% of installs started the trial.
1 in 7 trials has converted to paid so far.
The data isn t perfect yet. AppsFlyer is delayed in places, hence somehow having more first voters than registrations, and the sample is still small.
Here s what excites me: we haven t optimized or A/B tested ANYTHING yet. This is the baseline. Now we start breaking the funnel apart and seeing how far we can push it.

I was thinking about this because it sounds like such a small product decision, but I don t think it actually is.

Someone signs up with Google. Six months later they are on their iPhone and tap Sign in with Apple. Same person, different identity provider. And if they use Hide My Email, you may not even get the same email address.

So what should the product do?

Creating a new account feels wrong because now their history, billing, settings, or subscription can end up split across two profiles. But automatically linking accounts based on email also feels risky, because now you are assuming that matching email addresses are enough proof that both identities belong to the same person. And then Apple makes it even messier because the emails may not match at all.