Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one. As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales? I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing. So I'm curious:
How do you approach marketing your product? And for the marketers here: What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on? I'd love to hear different perspectives...
For solo makers, wearing every hat is almost unavoidable - developer, marketer, support, product and often designer too.
AI makes this even easier now. You can generate UI pretty quickly, but a lot of products end up relying on consistent, polished AI-generated solutions rather than something truly unique or thoughtfully designed for their specific product.
So I m curious:
Do you design the UI/UX yourself when building solo?
