Sergey Rutkovsky's profile on Product Hunt

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21h ago

How to fail your audience research in 3 easy steps

8 years in the game and I’m still seeing founders make the same mistakes. If you want to build a strategy that fails, do this: Trust a 1-sentence AI summary of 500 reviews. Ignore the 'angry' comments because they ruin the average. Build a persona based on 'vibes' rather than segmented data. We’re launching LexiCore today to fight this. But I want to know: what’s the worst piece of marketing...

Sergey Rutkovskyleft a comment

1d ago

Hello Product Hunt community! We built LexiCore because we saw a systemic gap: the real voice of the audience often gets lost in cold numbers and superficial analytics. As a result, most marketing and product decisions are built on "vibes" and guesswork rather than truth. LexiCore isn't just another AI-summarizer. It’s an infrastructure for strategic decisions. We’ve brought the QDA...

LexiCorePro-level audience audit in 5 minutes. Stop guessing.

Sergey RutkovskyhuntedLexiCore

1d ago

LexiCore: Stop guessing. Build on truth. Most marketing decisions fail because they rely on surface-level metrics or guesswork. LexiCore returns the real voice of people to your strategy. Using a rigorous QDA methodology, we transform thousands of raw comments into structured intelligence. Truth over Assumptions: Capture real emotions without survey bias. Actionable Insights: Identify fears and motivations that change decisions. Time Efficiency: Get pro-level depth in 5 minutes, not weeks.

LexiCorePro-level audience audit in 5 minutes. Stop guessing.

Sergey Rutkovskystarted a discussion

1d ago

Why metrics show you the "What" but never the "Why"

Today, every second marketer is “analyzing” their audience with AI. Sounds like progress. In reality, we’ve created an epidemic of sameness. The “Average Intelligence” Trap After 8 years of deep audience research, I’m sick of the “average temperature in the hospital.” When you ask generic AI to analyze comments, you get the absolute middle. Identical posts across different brands. Overused...