Sergey Rutkovsky's profile on Product Hunt

About

Hi! I'm Sergei. I believe that while metrics show 'what' is happening, only the voice of real people explains 'why'. I'm building LexiCore to help strategists, marketers, and founders move away from guesswork and base their decisions on structured, representative audience insights. Passionate about turning the chaos of raw data into actionable intelligence

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Tastemaker

Gone streaking

Forums

p/lexicore

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13h ago

How to fail your audience research in 3 easy steps

8 years in the game and I m still seeing founders make the same mistakes. If you want to build a strategy that fails, do this:

Trust a 1-sentence AI summary of 500 reviews.
Ignore the 'angry' comments because they ruin the average.
Build a persona based on 'vibes' rather than segmented data.

We re launching LexiCore today to fight this. But I want to know: what s the worst piece of marketing 'insight' you ve ever received from an automated tool? Let s share some horror stories.

p/lexicore

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21h ago

Why metrics show you the "What" but never the "Why"

Today, every second marketer is analyzing their audience with AI. Sounds like progress. In reality, we ve created an epidemic of sameness.

The Average Intelligence Trap After 8 years of deep audience research, I m sick of the average temperature in the hospital. When you ask generic AI to analyze comments, you get the absolute middle.

Identical posts across different brands.
Overused clich s that audiences are already tired of.
Zero depth.

The Result? People feel the fake. Your audience disengages, reach drops, and revenue fades because you re not speaking to real people you re speaking to an algorithm.

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17h ago

LexiCore - Pro-level audience audit in 5 minutes. Stop guessing.

LexiCore: Stop guessing. Build on truth. Most marketing decisions fail because they rely on surface-level metrics or guesswork. LexiCore returns the real voice of people to your strategy. Using a rigorous QDA methodology, we transform thousands of raw comments into structured intelligence. Truth over Assumptions: Capture real emotions without survey bias. Actionable Insights: Identify fears and motivations that change decisions. Time Efficiency: Get pro-level depth in 5 minutes, not weeks.