I am an early-stage founder, but I am also a 20-year-old college student. This post is from the perspective of the latter and looks to give founders/anyone trying to market their company a look into the social media tendencies of a college student.
70% of the time I spend on social media is on Instagram Reels. Same with the majority of my friends.
As the founder of an early-stage edtech startup, I've been a little "overwhelmed" with which social media platforms to stick with. I'm not sure which ones to invest most of my time into and which to steer clear of.
Given that target audiences vary between different companies, how successful have you found TikTok, Instagram, LinkedIn, Reddit, and even Product Hunt in gaining traction for your company? Have you spent the money investing in advertisements or "promotions?" Was it worth it? I've gotten over 100k+ views on some videos, but they haven't been particularly effective in terms of conversions.
