Robert Craig

SERPTool is built around a simple idea:
Keyword difficulty scores are useful, but they do not always tell the full story.
A keyword can look too hard in a traditional tool, but when you inspect the actual SERP, you might find:
- weak domains ranking
- thin content
- outdated pages
- poor meta descriptions
- missing search intent
- low-quality article structure
- small sites already competing
That is where the opportunity really is.
SERPTool helps you analyse the search results themselves, not just rely on a single difficulty number.
The free credits are there so people can test the tool properly before deciding whether it fits their workflow.
It could be useful if you are:
- doing keyword research for clients
- looking for underserved content opportunities
- building niche sites
- running SEO audits
- creating content plans
- trying to find keywords smaller sites can realistically rank for
I d love people in the SEO space to give it a try and share honest feedback.
SERPTool is here:
https://serp-tool.com

Terminal or editor-first UI? How do you prefer to work with AI coding agents?

I m launching SERPTool this Monday and wanted to start a discussion around something I think a lot of founders, marketers and indie hackers struggle with:

How do you decide whether a keyword is genuinely worth targeting?