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Do SEOs even feel like SEOs anymore?
Saw a post this week from someone in the industry. They said they've been an SEO for eight years, and lately, they feel like any junior with an AI agent can match their output. The post got huge. A lot of people quietly feel the same .
It hit a nerve. Because the shift has been real. And fast.
What's changed
For twenty years, SEO was about keywords, rankings, and links. You optimized pages for a search engine, you built backlinks, you climbed the SERPs. That was the job .