Rhetis - AI Presentation Agent

When we build products, we usually measure success by features, performance, or growth.

But I've been wondering about something different.

Some products solve a task.

Others change the way people think, work, or make decisions.

The old model was mostly built around humans picking up tickets, moving them across a board, and writing updates after the fact. That still matters, but the workflow is changing.

Now a single feature might involve a human writing the intent, one agent creating a branch, another reviewing logs, another opening a PR, and someone else deciding whether the result is safe to merge. In that world, the project management tool cannot just be a static task tracker.

It needs to become the coordination layer between people, agents, code, reviews, and decisions.

For me, the interesting questions are:

I launched a product today, and one of the biggest lessons came before the launch:

Building individual features was relatively straightforward. Explaining why they all belonged in the same product was much harder.

The moment the product became easier to explain, a lot of other decisions became easier too: what to remove, what to emphasize, and who it was really for.

Have you ever built something that worked well, but was surprisingly difficult to explain clearly?