Rebecca Hendrickson

Customer conversations are happening everywhere: on X, Reddit, Discord, app reviews, support tickets, and more, and keeping up is nearly impossible. AI Feedback from Amplitude brings all of that feedback together in one place, digests it, and highlights what truly matters. It helps product teams move faster, prioritize the right problems, spot emerging trends, and build features customers actually want based on what they say and what they do.

Guides and Surveys at a glance:
⚡ Smarter timing that recognizes user context
🛡️ Built-in protections against message fatigue
✨ Multiple form factors, from subtle tooltips to full guides
😍 Automatic measurement of user engagement or annoyance

Boost conversions without coding or burdening your dev team. Amplitude Web Experimentation offers advanced stats tools like sequential testing, CUPED, and multi-armed bandits. Create, run, and analyze sophisticated A/B tests. Get started with one line of code.

Unlock product-qualified leads to improve conversions 8X, prioritize hot leads for sales, and retain more customers with one powerful integration.

Digital analytics is finally easy. Set up Amplitude with just one line of code. Access out-of-the-box insights, AI-powered answers, and practical templates. No heavy lifting.

Get started, get insights, and get value, fast.

The North Star Metric is the key measure that reflects the value your product delivers to customers. It keeps teams aligned, focused, and moving toward sustainable growth. Use the North Star Playbook to find yours.