Raquel Alves

Raquel Alves

Solo builder, non-dev.
#97306070 followers3 following
ā˜€ļø 2 day streak
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About

Non-dev solo founder building three products from scratch while working a 9/5 warehouse job ā€” learning on the way, one launch at a time. šŸ§³ Triply ā€” AI travel planning, built for real travelers šŸ¤ someonetolisten (Laura) ā€” emotional support for people who just need someone to listen šŸš¶ Onfoot ā€” Android location app for people on foot (think Waze, but for walkers) ā€” looking for early Android testers! All three are live and growing. Always happy to connect with other solo builders.

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Nikaā€¢

2d ago

What marketing strategies do you consider unethical, and which ones do you consider brilliant?

During today s standup meeting, an idea came up about improving our presence on Reddit (for LLM search visibility and similar reasons).

One of the suggestions was to look for high-karma accounts and possibly buy them to appear more credible when posting and mentioning the product within the posts/comments. It s a tactic, sure, but to me it already feels like it crosses an ethical line. I sometimes worry they can seriously damage a company s reputation.

Nikaā€¢

9d ago

Build your brand before your product, or launch first and reveal yourself later?

  1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

  2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

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