Rachit Agarwal

We assumed people would understand our onboarding because it seemed obvious to us.

They didn't.

Almost everyone paused on the same screen because we were asking them to make a decision before explaining why it mattered.

Changing the order of two steps made the whole flow feel much simpler.

We're build Reachook, an AI-powered Instagram DM automation platform, and recently shifted from traditional rule-based workflows to AI-driven conversations.

Some metrics are obvious, like reply rate and conversions. But I'm wondering if we're measuring the right things.

If you were evaluating this change, which metrics would matter most?

• Time to first meaningful reply?

• Qualified leads?

• Conversation completion?

• Customer satisfaction?

• Something else?

I'd love to hear how other founders approach this.

This works because Reachook is the reason for the question, not the thing you're trying to advertise.