AI content strategy is the systematic use of machine learning and data to plan, distribute, and optimize content. It moves away from "gut-feeling" marketing toward predictive intelligence. Audience Intelligence: AI tools analyze trillions of data points to identify not just who your audience is, but what they will want next (predictive intent). Content Clusters & SEO: Instead of just keywords, AI builds "topic clusters" that establish brand authority by mapping out how different subjects interlink to satisfy search algorithms. Hyper-Personalization: AI enables "segments of one." It can dynamically change headlines, images, or calls-to-action on a website in real-time based on the specific user s past behavior.