Not all mentions are created equal. Being casually name-dropped in an AI response is one thing. Being framed as the trusted solution is another. For marketers, this difference decides whether awareness translates into pipeline.
Thirdeye empowers companies to analyze the quality and sentiment of AI mentions, ensuring their brand isn t just visible but positioned correctly. By spotting negative narratives early and amplifying positive mentions, marketers can steer perception proactively, converting visibility into measurable market share growth.

Adam Cohen is the cofounder of @Weave , an engineering analytics company that helps teams go AI-first. Before Weave, he was head of operations and sales at education software firm Top Hat and VP of operations and revenue at @Causal , which was acquired by Lucanet in 2024.

Adam Cohen is the cofounder of @Weave , an engineering analytics company that helps teams go AI-first. Before Weave, he was head of operations and sales at education software firm Top Hat and VP of operations and revenue at @Causal , which was acquired by Lucanet in 2024.

WhatsApp has launched "Writing Help," an AI feature that lets users rephrase, proofread, or adjust the tone of their messages (professional, funny, supportive, etc.).

Yes, it can be helpful to better express yourself, but it also has many critics that the authenticity of our "ordinary" daily communication is fading even in such a "RAW" channel as WhatsApp.