Akshat Chouhan

Restaurants have Google Reviews. Companies have Glassdoor. Films have IMDb. The creator economy has nothing.

When you decide whether to spend hours watching a creator, follow their advice, buy what they recommend, or trust their disclosures, you have almost nothing to go on except follower count and the algorithm's guess.

We re building an early-stage platform around a simple belief:

People are more than a r sum , a short bio, or a list of links.

Today:

• LinkedIn shows your professional side

• Linktree shows where to find you

• Portfolios show selected work

• Social platforms show your latest posts

1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.