Pappu Bind

So, been running a AI startup for more than a year now and the one thing i always thought or was puzzled was when naturally customers think AI should be cheaper than human hours even though AI's throughtout or the benefits is 100x.
So we have been doing it the 'cost+' pricing way, but to be very frank this is working and is helping us be in control of the margins, but also exploring outcome based pricing in certain use cases. Will have this thread open to have discussions around this topic, also if i find newer ways or use cases where outcome based pricing works, happy to explore.

A recent audit of 212 brands found that the average AI search share of voice dropped from 23.4% during discovery to 15.7% when buyers asked pricing-related questions.

The same audit found that more than half of the brands had zero visibility during pricing searches in their categories.

One thing I've noticed as a video editor is that a longer timeline doesn't always mean a better video.

It's easy to get attached to a visually impressive shot, an interesting transition, or a small detail that took time to create. But not everything needs to stay in the final cut.

I try to think about what each shot actually adds to the story. Does it help the viewer understand something, improve the pacing, or make the sequence more engaging? If not, sometimes cutting it makes the whole video stronger.

This is also something I think about when working with AI-generated footage. A clip can look great on its own but still feel out of place in the final edit.