Why counting brand mentions is as outdated as counting GRPs
Something clicked for me this week reading about what's happening in the advertising industry. AEDEMO 2026 basically declared the end of GRPs — those broad reach metrics the ad world has used for decades. A major Spanish broadcaster just launched an AI system that measures actual attention in TV ads: not impressions, not eyeballs-in-the-room, but genuine cognitive engagement. The industry...
How operational decisions become reputation crises (a live case study)
Something interesting happened in Spanish media this week that I haven't been able to stop thinking about from a product perspective. TVE — Spain's public broadcaster — cancelled "Al margen de todos," a show hosted by comedian Dani Rovira. On the surface: a normal programming decision. Happens all the time. But the way it unfolded turned a routine operational call into a full-blown reputational...
What AI assistants say about your brand — and why you can't see it
Here's something I noticed while building Auralify that I can't stop thinking about. When a user asks ChatGPT, Meta AI, or Gemini about a company — a brand reputation, a CEO, a product recall — they get a confident, synthesized answer. No sources listed. No timestamp. No "this might be outdated." Just an answer. And users trust it. Recent studies suggest people now trust AI assistant responses...
What I learned building an AI co-pilot for corporate crisis management
Most crisis communication still fails the same way: not because teams lack expertise, but because humans can't monitor everything at 3am. I've been building in the reputation management space for a while now, and one pattern kept showing up when I talked to comms directors and PR leads: the problem wasn't their response — it was the lag between when a threat emerged and when someone actually...
How influencer payment opacity became a brand reputation risk nobody's tracking
Here's something I noticed while building Auralify that I haven't seen discussed much in the maker community. A recent industry study found that only 51% of advertisers have full visibility into what they're actually paying their creators. That means roughly half of brands running influencer campaigns have incomplete information about their own contractor relationships. Most brands file that...