Pako Gonzalez

Something clicked for me this week reading about what's happening in the advertising industry.

AEDEMO 2026 basically declared the end of GRPs those broad reach metrics the ad world has used for decades. A major Spanish broadcaster just launched an AI system that measures actual attention in TV ads: not impressions, not eyeballs-in-the-room, but genuine cognitive engagement. The industry finally admitted it had been measuring what was easy to count, not what actually mattered.

Something interesting happened in Spanish media this week that I haven't been able to stop thinking about from a product perspective.

TVE Spain's public broadcaster cancelled "Al margen de todos," a show hosted by comedian Dani Rovira. On the surface: a normal programming decision. Happens all the time.

Here's something I noticed while building Auralify that I can't stop thinking about.

When a user asks ChatGPT, Meta AI, or Gemini about a company a brand reputation, a CEO, a product recall they get a confident, synthesized answer. No sources listed. No timestamp. No "this might be outdated." Just an answer. And users trust it. Recent studies suggest people now trust AI assistant responses more than the top organic search results.