Over time, I ve realized how much effort we put into our websites on landing pages, pricing, testimonials, product tours and yet, most visitors only ever deeply interact with one or two sections depending on your ICP.

• For developer-first products, that s usually docs.

• For consumer apps, maybe it s onboarding or pricing.

• For enterprise tools, perhaps case studies or ROI calculators.

The rest is mostly noise or at least secondary.

It made me wonder:

When we launched our product here in April 2025, the playbook was quite different:

• Create a Coming Soon page

• Build your network through the Notify Me page

• Let Product Hunt notify everyone on launch day

• Launch, celebrate, and (hopefully) trend

We followed that playbook to the dot and ended up winning #1 Product of the Day.

The network effect from that launch still brings traffic even today.