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Olivier Madelstarted a discussion
Obsessed with a very unglamorous problem ...
Hey everyone 👋 I’m Olivier. I’m a builder coming from B2B SaaS sales who got obsessed with a very unglamorous problem: paperwork chaos in field service and home trades. I didn’t wake up wanting to “disrupt” anything. I kept seeing the same pattern over and over with owner-operators ... great at their craft, terrible tools for turning real work (photos, notes, voice memos) into clean estimates,...
Olivier Madelleft a comment
Great question. Bracework started exactly the way you described ... not with a vision deck, but with irritation. How I uncovered the problem I spent a lot of time around owner-operators in field service and home trades (plumbing, HVAC, electrical), when I worked for a markerting agency, as marketing consultant, serving this ICP. Same pattern every time: the work itself was skilled and valuable,...
What Pain-Point are you Solving and How did you discover it?
Jake FriedbergJoin the discussion
Olivier Madelleft a comment
It’s fascinating! I recently launched bracework, and it employs the exact approach I used … a hybrid monthly fee plus usage-based pricing. Token cost money, and this model prevents super users from abusing the system. It educates them about the actual cost of using an assistant. In my case, Bracework is an AI documentation assistant that helps field service professionals get estimates,...
Is usage-based pricing becoming the norm for AI tools?
Jake FriedbergJoin the discussion