Emmanuella Ugochukwu

Hey Genius, Building a product is hard. Building a brand that stands out? Even harder. Right now you’re pouring your heart into something transformative, but getting it the attention it deserves can feel impossible. As a Content Strategist, I’ve spent years helping brands stand out in crowded markets. Now, I’m refining my Content Disruption Framework, and I want to test it with 3 brands—for...

This morning, I came across Balloon, a newly launched app on Product Hunt that helps women track their gut health, poop, and fiber intake to prevent constipation. As a Content Marketer, this got my gears turning. Women’s gut health is an overlooked conversation, often discussed in clinical or awkward ways. But Balloon has the potential to change that narrative—by making gut health relatable,...

This is probably one of the most debated topics in the startup world: Should you build an audience before you launch, or is it better to launch first and grow your audience afterward? I’ve seen both approaches work, but each comes with its own set of challenges and rewards. - Building an audience first means you're creating buzz, validating your idea, and nurturing a community of early adopters...

I stumbled across a fascinating Reddit post earlier where a startup founder shared how he landed his first 100 customers entirely through Reddit (and with no ads too). His strategy? He didn’t hard-sell his product. Instead, he identified where his ideal audience are already active, joined the conversation naturally, and provided genuine value. It got me thinking—there are countless people...

Hello everyone! 👋🏼 It’s so good to be in a space that’s vibrant with tech and innovation. I’m really excited to be here and can’t wait to connect with all of you. My name is Emmanuella Ugochukwu, and I’m a self-driven Product Marketer with a passion for helping SaaS founders turn their ideas into must-have products. I often describe myself as a big thinker and ideator—I guess when you’re born...