Jose Sanchez

They say the best investment is in your health. (I agree, although I have to admit I don t really stick to that myself.)

Right now, health is mostly being supported at the level of:

physical fitness (workout apps, weight-loss tools, smart devices for heart-rate tracking, step counters)
mental health (e.g., digital detox apps, a personal therapist in your phone)
longevity (more of a long-term process, experimenting across different areas)

@charlie_hb started quite an interesting thread where he outlined on which days people lose their streaks the most often.

He showed some stats regarding days in a week, but I am still lacking the reasons.

The most common ones I have heard were:

1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.