Niklas Raab

Niklas Raab

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Ryan Rich•

4yr ago

Explain your product in one sentence in a way that will have your ICP asking for more.

Value prop roll-call! Explain your product in one sentence in a way that will have your ICP (ideal customer profile) asking for more. How can you expect your business development team, marketing team, or product team to do it if you can't do this? My working value prop for Accord below (If you're my ICP, what do you think?) Win more deals faster by guiding prospects through the buying journey. What's yours ?
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