Ethan Aspy

When we launched our productivity app on the app store analytics showed that forty percent of users deleted the application before finishing the initial profile setup. Our mobile app onboarding required users to fill out six screens of preferences before users could see the main dashboard.

We removed every setup screen and placed users directly into a pre-populated sample workspace within five seconds of opening the app. Users could explore data immediately and customize their settings later whenever users felt ready.

That single adjustment reduced our day-one user drop-off rate by half. Significantly increased our active session length. Getting users to experience the core value of the app instantly matters more than collecting complete profile data upfront.

What UI change had the impact, on your apps retention rates?

Here's a perfect case study of having been around a long time.
We started working on a product called Letters. Then we came here and saw a ProductHunt announcement for a different product called Letters that we'd announced in 2015.
In any case, it's a new era and we have interesting launches coming up.

I ve seen founders spend an hour every Sunday planning their entire week, while others just wake up on Monday and start working.

I m curious which approach actually works better.

Do you plan your week on Sunday or Monday?