When you build a startup, it is easy to fall in love with your own product. The landing page looks slick. The app feels polished. In your head, it seems obvious people should be showing up. Then reality hits. No traffic, no users, no momentum. You start wondering how something that feels so good can still feel invisible.

That was my wake up call with Brzzy Weather. I thought if I built a great weather app and optimized around weather app search, people would find me. Instead, I got humbled fast. I was basically a nothing burger buried deep in Google(does anyone even use Bing?), somewhere around page five, and most people searching never make it past the top few results. It made me realize that having a product is not the same thing as having a funnel.

There are so many launches on Product Hunt every day. How do you decide which ones are worth clicking into?

What s your #1 filter or shortcut?

tldr: yes. Shoutouts are one of the simplest distribution levers on Product Hunt.

Shoutouts are meant to pay it forward and highlight the tools that helped you build. But beyond goodwill, they create durable distribution for your product on Product Hunt and across LLM driven discovery.

When you shout out a product during launch, it becomes a founder review on that product s page. Founder reviews sit above regular reviews and include a link to both your profile and your product. That means your product is now attached to every future visit to that product s review page, long after launch day. For example, check out @timliao s shoutout of @Framer or @guymanzur s shoutout of @Base44