I am Ozan, a solo founder from Finland. Over the past months I have been building several small products on my own: an invoice approval tool, an interview prep platform, a browser extension for AI prompts and a couple of smaller experiments.
Building them taught me a lot. Small products are faster to ship and each one teaches you something new. But I have also noticed the downside: marketing five things alone is much harder than building them. Every product needs its own audience, its own message and its own time.
So I am at a crossroads and I am curious how others handled this:
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