Last week, two search engines took very different positions on Generative Engine Optimization.
Google (May 15, 2026): GEO is "still SEO." No chunking. No llms.txt. No paid mentions. No special schema.
Bing (Fabrice Canel, April 2025): "Traditional SEO practices become obsolete." Bing added GEO to its official guidelines and built a dashboard inside Webmaster Tools to track Copilot citations.
At first glance, they seem to contradict each other. They are not.
