Nausad Alam

We're getting close to launching, and I keep feeling like there are a hundred things we could be doing right now, but probably only five that actually matter.

For those who have launched before:

• What were the most important things you did in the final few days?

• Which social platforms actually brought people to your launch?

• Did X, LinkedIn, Reddit, newsletters, communities, or personal outreach work best?

• Was there any small tactic that made a surprisingly big difference?

• What's something founders should never do before or during launch day?

I build faster now with AI than I ever could by hand. Things that used to take me a weekend now just take a prompt, and a lot of that is stuff I genuinely couldn't have written cleanly myself.

So part of me looks at non-technical founders asking whether they should learn to code and thinks the honest answer might be no, or at least not the way I did it. Spending six months grinding through tutorials to write code an AI will write better feels like a waste of time.

We ve all been there: the engineering team ships an incredible feature, the marketing team blasts the launch, the metrics show a temporary spike in usage-and then... nothing. Silence. The feature slowly turns into product debt, and the actual value delivered to the user drops to zero.

As builders, we are constantly obsessed with shipping. We measure velocity, sprint completions, and launch dates. But somewhere along the way, we forgot to measure whether the things we build actually move the needle for our users bottom line.