Nathan John's profile on Product Hunt

About

With 7 years of Media experience, I specialize in leading teams to deliver impactful campaigns for top-tier clients. Combining strategic insights with data-driven approaches, I consistently exceed expectations. My strengths center in developing and executing innovative campaigns across diverse channels, optimizing media planning through market research and analytics, fostering strong client relationships, and mentoring junior team members. Passionate about innovation and committed to measurable outcomes, I am poised to drive success in any dynamic environment. With a proven track record, I am ready to elevate your marketing objectives.

Forums

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3d ago

Why did simplifying our pricing page drop our signups by 35%?

We thought switching from usage-based pricing to flat monthly tiers would give our users "predictability." Instead, our signups dropped by nearly 35% in three weeks.

Small teams felt priced out before even testing the product at scale, while heavy users were getting a massive free ride and overloading our support channels. We tried to simplify our pricing page, but we actually destroyed the perceived value for entry-level buyers.

To anyone who has experimented with hybrid monetization models: how do you price for low-friction entry while ensuring heavy usage scales linearly with revenue?

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3d ago

When users drop off during setup do you offer discounts or fix the UX?

We made the classic mistake early on of emailing every canceled user a discount code assuming they left because of the price. Turns out, 80% of them never even configured their account settings or imported their data.

They didn't leave because it was too expensive; they left because the setup process felt like homework. Once we killed three mandatory onboarding steps and let them test the core feature instantly our early retention completely flipped.

If someone abandons your product on day one how do you figure out if it's a pricing issue or just a confusing onboarding flow?