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I m seeing a noticeable shift in job descriptions lately.
There s a growing demand for Product Engineers (or Product Builders) people who can take a feature from spec all the way to shipping.
Sure, a lot of this momentum comes from software engineers using AI to speed up their workflow
but I m convinced PMs and Product Designers are going to step into these roles too. Strong product sense, design intuition, and prioritization are becoming just as important as deep engineering knowledge.
Everywhere I look, I see founders and operators investing heavily in their personal brand:
LinkedIn posts every day
X threads
Podcasts, YouTube, newsletters and substacks too
Meanwhile, their CV or portfolio gets updated maybe once a year.
I m wondering if we re heading into a world where your online signal (what you say, who engages with you, what you ship publicly) will matter more than any formal CV or resume.
Claude and Gemini crush system design and high-level modelling, but the moment you drop into actual function logic, they fall apart. It s like pairing with someone who writes clean diagrams but chaotic code. And if you ask them to improve it, they vanish into SOLID-theory rabbit holes and over-engineered OOP madness. These days, since I vibecode more, I have found myself refactoring what the robots are writing ever so often that it has got to a point where I straight up delete function logic and write it myself.
