Walk into Target or Sephora, and you ll find yourself overwhelmed not because the selection is big, but because the comparison structure is missing.
Humans are not wired to process dozens of similar items through packaging, slogans, and fragments of online reviews. What looks like variety is actually an information dump disguised as choice.
A tagline is the first piece of content a user will see about your product on the leaderboard. It's so important that you get it right. You should be able to get a really solid idea of what your product is just by reading a handful of words.
In the spirit of forever optimising our taglines, I wanted to do a little experiment:
A tagline is the first piece of content a user will see about your product on the leaderboard. It's so important that you get it right. You should be able to get a really solid idea of what your product is just by reading a handful of words.
In the spirit of forever optimising our taglines, I wanted to do a little experiment:
