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Kevin Niparko
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Really excited to share Segment Unify!
By unlocking the power of the Segment profile for data warehouses, we're removing the hurdles that have long held back businesses and data teams from providing the personalized experiences that today’s consumers demand.
Our launch includes two major new features that we’re excited about:
1) Profiles Sync: this lets you send identity-resolved profiles to...
Segment Unify
Real-time Identity Resolution + Profiles Sync + Reverse ETL
With Unify, data teams can merge the complete history of each customer into a single unified profile, freely sync Segment’s identity-resolved customer profiles to their data warehouse, and activate these rich profiles in their CX tools of choice.
Segment Unify
Real-time Identity Resolution + Profiles Sync + Reverse ETL
Build your own sources, destinations, and custom workflows in Segment, no additional infrastructure required.
Segment Functions
Ideas to reality in a few lines in code
Today we’re releasing Segment’s latest product, Personas, to the world. Personas uses a new identity graph to combine your data into a 360° user record —and you get to compute new traits & audiences on top.
Our beta customers were able to drive a 50% lift in customer engagement, 10% reduction in ad spend, and 33% increase in ad conversions.
Segment Personas
Customer data infrastructure
Data Warehouses by Segment
All your analytics in a Redshift or Postgres DW in minutes