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This free strategic messaging template provides everything you need to evaluate your messaging, both internally, with your employees, and externally, with your customers. This guide also provides you with a template for creating ideal customer profiles and formulating content that speaks to your audience. You can access the template through the form on the right. Once you've gained access,...

Hi Friends, Before ProductHunt will remove this in-depth article fro the homepage, please take a moment to check it out and upvote! ProductHunt is ok companies posting gated ebooks that contain just a few pages of content. My goal is to share this content gate-free. If you agree, tweet @rrhoover ;) I hope after reading this article you will learn about importance of market segmentation and how...

This article covers the essentials of strategic communication. The goal is to explain why it is critical that companies understand strategic messaging and positioning. In addition, we will discuss some practical and actionable approaches to help you design strategic messaging and product positioning. Classic marketing concepts and strategies that often get forgotten and seem impractical today...

In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described how companies attract, engage, and convert customers, and how this process can be optimized and improved. In this guide, I will make an attempt to describe how SaaS/enterprise companies design lead nurturing campaigns and how lead scoring can help prioritize leads and...

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Next section will cover Lead Nurturing, Lead Scoring, and Drip email campaign design

This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process. The secondary goal is to present different perspectives on moving customers through the lifecycle stages and to show how marketing, sales, and customer success teams should collaborate and where each team’s...