Murray McLaughlin

Murray McLaughlin

Founder of CoinedBrand
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Founder of CoinedBrand, building a different approach to brand naming: inventing original brand words from a commercial brief rather than recycling existing names. Interested in branding, entrepreneurship and building useful products.

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COINEDBRAND — Brand Word Engineeringp/coinedbrand-brand-word-engineering•

2h ago

What was the hardest part of naming your business or product?

One of the things that led me to build CoinedBrand was realising how difficult naming becomes once you move beyond simply finding something that sounds good.

A name may need to communicate an idea, feel distinctive, be memorable, work internationally, have an appropriate domain available, and still be worth investigating from a trademark perspective.

I m curious how other founders approached this.

What was the hardest part for you when naming something you built?

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