Justin Woo

I’m a long-time Creative Director, and I wrestle with this every day. Picasso had it right: “Good artists copy, great artists steal.” Every creative act sits on three pillars: what’s come before, what’s shaping culture now, what’s just novel enough to feel fresh but still digestible. AI doesn’t kill that process—it accelerates the first two pillars. The third is still 100 % human: deciding...

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