Adam Mosseri

Dive into your interests. Watch videos from your favorite creators and discover new content that’s personalized to your interests. Get inspired by photos and videos from new accounts in Explore.

Edits is the new video creation app by Instagram that helps creators make great videos on their phones. With easy ways to track ideas, powerful editing tools and actionable insights, it has everything you need to support your creation process in one place.

Anyone can create an AI character based on their interests, and creators can build an AI extension of themselves. Start chatting with these AIs in Instagram, Messenger, and WhatsApp. *only available in USA for now

With this new logged-in web experience, you can post, view your feed, and interact with threads. We know you’ve been waiting… we’re working hard to bring everything you love from mobile to web.

Threads is the platform where communities unite to discuss current interests and upcoming trends. Connect with favorite creators and like-minded individuals to explore shared passions, and share your thoughts, ideas, and creativity.

Creators can use broadcast channels to help followers stay in-the-know with the latest updates and behind-the-scenes moments using text, photo, video, voice notes and polls. Followers can react to content and participate in polls, with more features coming soon.

www.instagram.com/hacked is a new destination users can rely on to report and resolve account access issues. The URL leads to an in-app form with options routing users to a support channel based on their self-selected account

Collabs, a new way to co-author Feed posts and Reels. Invite an account to be a collaborator: ✔ Both names will appear on header ✔ Share to both sets of followers ✔ Live on both profile grids ✔ Share views, likes and comments