Mike Hill

Our first Product Hunt launch landed us #5 Product of the Day. Not bad for our first try.

Tomorrow, we're back with Causo 1.0. And this time, we're launching something much bigger.

Last time, we launched our fundraising tool. Since then, we've built an entire sales product, redesigned the platform, and rebuilt much of the engine behind it.

Here's what Causo does now:

A couple of weeks ago we started testing Reddit ads for Causo Fundraising, mainly because Reddit has already been one of our strongest organic acquisition channels.

After ~2 weeks:

• 226 spent

• 31,483 impressions

• 165 clicks

• 0.52% CTR

• 1.37 CPC

• ~10 conversions

We kept the exact Causo stack private because we thought it was part of the moat.

Then we realized that knowing the tools is the easy part. Orchestrating them, verifying every result, building fallbacks and running the whole thing at scale is what actually takes the time and money.

So we re making it public.

This is how Causo searches, enriches, verifies and writes outreach using live data instead of stale databases.