Michael Shtern

Michael Shtern

Munch StudioMunch Studio
A marketer and a photographer
141 points
SlackNotionCanva

About

💼 I’m the Head of Product Marketing at Munch Studio - we help small business owners grow with AI-powered content that runs on autopilot. 📈 I’ve spent 10+ years in SaaS growth, GTM, and storytelling - making complex tools feel effortless and effective. 🚀 Previously at Promo.com and Amdocs, now focused on turning Munch Studio into the go-to platform for hands-off social media success. 💬 Ask me about product marketing, messaging, SMB growth, or launching AI tools that people actually use. 📫 Reach me at: michael@getmunch.com

Badges

Bright Idea 💡
Bright Idea 💡
Top 5 Launch
Top 5 Launch
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Maker History

  • Munch Studio
    Munch StudioThe AI Marketing Partner for SMBs
    Sep 2025
  • 🎉
    Joined Product HuntMay 27th, 2021

Forums

Michael Shtern

4mo ago

Can ‘done-for-you AI’ actually work for social media?

Hey Product Hunt!

We re the team behind Munch Studio, and we built it out of frustration: why do small business owners need 5 different tools (Canva, Buffer, ChatGPT, freelancers) just to get one Instagram post out?

What’s the Hardest Part of Building for Small Businesses?

Here s what we ve learned while building Munch Studio (our done-for-you social media tool for small business owners):

  • They re busy. No one has time to learn a product. If it isn t usable in 5 minutes, you ve lost them.

  • They re allergic to marketing jargon. Talk to them like humans, not like HubSpot.

  • They ll churn if the value isn t instant. No one s waiting 3 months to see ROI. It has to feel worth it this week.

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