About

I work with AI-native startups to fix the structural gap between what their product can do and what their message actually says. Most positioning is built inside-out. I rebuild it from the buyer backward, starting with the urgent need they came to solve, not the technology you built to solve it.

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Bright Idea 💡
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Tastemaker
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Maker History

  • Seiless
    SeilessOutside-in positioning for AI-native startups
    Jun 2026
  • 🎉
    Joined Product HuntMarch 12th, 2024

Forums

Has your distribution ever worked once, then stopped working the second time?

I've been working with founders for years, and I keep seeing this specific pattern that's hard to explain:

They launch a campaign it works they run it again it doesn't work
They switch channels traction comes they try to repeat it nothing
They rewrite their positioning one customer bites the second one doesn't

25d ago

Seiless - Outside-in positioning for AI-native startups

Seiless is a 4-week positioning sprint for AI-native founders whose distribution keeps resetting. We build the outside-in positioning and depositioning architecture that makes your GTM repeatable, PMF detectable, and every channel compound instead of spike-and-fade. You get a documented positioning foundation, messaging architecture, brand identity system, and one deployed page—everything built against the same strategic spine.

2mo ago

Building a positioning service for AI founders. No clients yet.

The hypothesis: most AI startups plateau at $200K-$500K ARR because they communicate what the tech does instead of what urgent problem it solves.

Am I right? Or am I solving a problem that doesn't exist?

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