A tagline is the first piece of content a user will see about your product on the leaderboard. It's so important that you get it right. You should be able to get a really solid idea of what your product is just by reading a handful of words.

In the spirit of forever optimising our taglines, I wanted to do a little experiment:

A tagline is the first piece of content a user will see about your product on the leaderboard. It's so important that you get it right. You should be able to get a really solid idea of what your product is just by reading a handful of words.

In the spirit of forever optimising our taglines, I wanted to do a little experiment:

If you work with products, you know the pain:

sampling cycles, back-and-forth with designers, studio bookings, reshoots, and still never quite getting what you imagined.

IMAI takes a single product photo and turns it into: