Maximo Hartliness

Both major labs switched on text watermarking within 48 hours at the turn of August. My first thought was that this is very hard to do in a way that actually holds text has no pixel layer to hide anything in. So I read Anthropic's own documentation on how it works.

It does work. It also breaks in a lot of ordinary situations, and they say so themselves: short text leaves too little signal, heavy editing or translation thins it out, screenshots and format conversion strip it entirely.

If you caught the Conversation Radar post, you know the premise: AI engines cite people talking about brands, so we built a radar for those conversations.

But there's a second half to AI visibility, and it's the one brands keep asking us about: the content you publish yourself.

Here's the honest version. Owned content works harder to earn a citation than third-party content does. We've tracked 13,000+ citations across ChatGPT, Perplexity, Gemini, Copilot, and Claude, and brand articles DO show up in that set. The ones that do share a shape: they answer one specific query head-on, they carry real facts, and they cover the query from multiple angles, not one post.

For solo makers, wearing every hat is almost unavoidable - developer, marketer, support, product and often designer too.

AI makes this even easier now. You can generate UI pretty quickly, but a lot of products end up relying on consistent, polished AI-generated solutions rather than something truly unique or thoughtfully designed for their specific product.

So I m curious:

Do you design the UI/UX yourself when building solo?